How AI Can Help You Drive More Sales from YouTube
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No day goes by without exciting news about artificial intelligence (AI). With rapt attention, we read headlines like: Create a full website in 10 minutes with AI, Use AI to create a human-like voice tool in 30 minutes, Learn how to summarize a 1,000-page document in 5 minutes with AI, and many more.
Such news indicates that AI adoption in various fields is growing at a rapid pace. According to an OECD study, AI innovation, exposure, and adoption have been increasing across almost every industry. Leading the pack are IT, marketing, and telecommunication services.
Today, everyone is using AI as a catalyst to achieve their goals faster, at a fraction of the cost, and deliver better results. If you’re not using AI to make your job easier — in this case, to drive more sales from YouTube — then you’re lagging behind your competitors.
So, let’s get you on the fast lane to business success. Let us show you how AI can help you drive more sales from YouTube.
1. Using AI for Video Editing
Let’s make it clear – AI will never replace an expert video editor, at least not at the present stage. However, AI can be a crucial part of your video editing team.
Do you know what differentiates the big players — businesses with large video budgets — from the smaller ones? It’s the quality of the video. High-quality videos are concise, unique, and impactful — and these three results can be achieved using AI for video editing.
There are plenty of AI video editing tools available today. Many of the top video editing programs have already integrated AI into their software.
Most of these tools allow you to try AI video editing for free, but with limitations. To access their full suite of AI features for YouTube video editing, you’ll need to upgrade to a premium plan.
If you want to try AI video editing yourself, start exploring top tools such as CapCut, Canva, Final Cut Pro, Adobe Premiere Pro, and Veed.
How can you use AI for video editing?
- AI is truly a magic wand — rightfully represented as such in some of these tools. It can help turn your vision into reality on screen and implement your preferred style and look effortlessly.
- Video editing involves plenty of repetitive tasks such as applying transitions, adding captions, trimming clips, and more — all of which consume a lot of time. AI can help automate repetitive tasks and save time.
That said, our recommendation is to hire a YouTube video editing service that can skillfully handle one or more of these tools rather than doing it yourself. To rephrase an old saying, a craftsman’s skill is more important than their tools.
Moreover, delegating video editing will give you more time to focus on storytelling rather than formatting and trimming your videos.
2. Using AI to Convert Text Content to Videos
Let’s call this the low-hanging fruit. Repurposing your text into videos is quick, easy, and inexpensive. Plus, there are numerous other benefits.
- You double your chances of ranking on Google’s search results page. Lately, the search engine giant has been displaying more videos on its Search Engine Results Page (SERP). Videos get a separate and exclusive section on the page. If optimized correctly, you can have both your text content and video appear in search results.
- By converting text content to videos, you’re casting your net wider – that is, you’re expanding the reach of your content by improving its accessibility. Some people prefer reading text, while others find videos more engaging and digestible. AI can help your content reach as many people as possible.
Manually converting text content to videos is a laborious task. AI-powered text-to-video converters can deliver results in minutes.
These AI algorithms can generate videos directly from a text draft. They often include features to add graphics, special effects, voiceovers, and captions.
These tools also allow you to edit visuals, include stock videos and music, and tweak the script midway. All in all, you can create videos from your existing text content using AI tools.
You’ll find many AI tools claiming to be the best for this purpose. Turning an entire article or draft into visual content is no easy task, but we found five AI tools worth trying: Synthesia, VEED, HeyGen, Adobe Firefly, and Fliki.
Here are a few tips to follow for the best results:
Choose suitable text content: The video’s goal and purpose must align with that of the written article. The text should also be clear, concise, and engaging – making it suitable to convert into a video draft.
Familiarize yourself with the AI video generator’s features: Learning how to add special effects, animations, sound effects, transitions, and voiceovers can greatly enhance the video output.
Although many of these tools don’t have a steep learning curve, a bit of design skill is good to have. Alternatively, you could seek help from professional video editing services such as VeedYou.
3. Create Cross-Platform Videos with AI
Although YouTube is by far the largest and most popular video-sharing platform, it isn’t the only one. TikTok, Instagram, and Facebook are also major platforms for promoting your business with video content.
All these platforms attract a young audience. They are ideal for discovering brands, promoting products, sharing viral content, and boosting sales. You’re missing a great opportunity if you’re not tapping into this huge audience — particularly the younger crowd that throngs these social platforms.
Speaking about small business marketing, marketing coach and Magic Marketing Machine creator Jenna Harding says that social media platforms such as YouTube, TikTok, and Instagram provide the best opportunity for small businesses with limited budgets to reach their target audience organically.
But, she also feels that brands can’t be active on all of them due to obvious constraints such as time, effort, and resources required to create videos suited for each platform. This is where we respectfully disagree with Jenna.
AI can help you succeed not just on one social media platform but on all of them. Moreover, now is the best time to make your videos multi-platform. Why?
- Short-form video consumption is at a record high. All social media platforms are clocking not millions but billions of views through Shorts, Reels, and clips. These platforms are increasingly recommending short-form videos, thereby boosting discovery and reach.
- You can repurpose a single YouTube video into multiple Reels and Shorts, extending the life of your video content.
- Making your video content multi-platform is now a genuine marketing strategy. It’s gaining traction among marketers thanks to the availability of AI tools that simplify the conversion process, enhance engagement, and deliver better ROI.
While there are several AI tools that can make your videos cross-platform, the following three stand out:
Repurpose.io takes a video from one source and converts it into publication-ready, platform-specific versions of the same video. This tool also allows you to cut, crop, and resize your content.
OpusClip is another AI-powered tool that automatically detects key moments in a video and generates multiple clips of different dimensions. It also helps add captions to the repurposed content.
TubeOnAI helps create captions, posts, and scripts from your short-form clips.
4. Make Your Videos SEO-Friendly with AI
We’ve heard many people complain: “We’ve poured our heart and soul into creating quality videos for our business, but none are grabbing eyeballs.” Well, you need to satisfy the crawlers (search algorithms) before capturing your audience’s attention.
You need to make videos SEO-friendly, and AI can help optimize visual content to make it more accessible to the audience.
From keyword suggestions to generating impactful calls to action (CTA), data-driven AI tools can enhance optimization, improve discoverability, and increase sales.
Creating videos is hard enough — you don’t need to spend extra time, effort, and resources on crafting titles, descriptions, CTAs, transcripts, and more. AI makes video optimization much easier and more effective.
Consistency in language and brand voice (tone) is key to effective optimization and promotion of video content. AI tools can ensure consistency in titles, video descriptions, CTAs, and keyword usage. A consistent and cohesive presentation will make your content more appealing to search algorithms.
AI marketing tools are also better at tracking and analyzing video performance. They can spot mistakes, identify opportunities, and provide actionable suggestions to improve your video marketing efforts.
AI tools can even suggest ways to customize videos to suit your audience’s persona. You have a much better chance of engaging viewers when your video appears at the right time and in the most relevant feed or timeline.
Here are a few AI tools to optimize video content:
Descript and Otter.ai are AI-powered tools that create accurate transcripts of videos.
Hootsuite, VEED.io, Ahrefs, and VidIQ are programs with AI features that generate titles, descriptions, and other SEO elements for video content.
Copy.ai, Originality.ai, and Fibr AI are tools equipped with AI features that create persuasive and effective calls to action based on the keywords and text you provide. You can also customize these CTAs to suit your specific needs.
Final Thoughts
AI can boost sales by making video production more efficient, video optimization data-driven, and video messaging hyper-personalized.
Your journey toward better sales and continuous growth starts today. Begin by applying the strategies shared here, experimenting with some of the mentioned AI tools, and developing the perfect recipe for stronger engagement, higher conversions, and increased sales.
Artificial Intelligence – The Data Scientist