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The Impact of AI on Predictive Analytics and Customer Retention Strategies

ByManoj Balakrishnan

Introduction In the previous parts of this article, we discussed the benefits of AI in marketing in the Gulf Cooperation Council (GCC) region. We explored how AI enhances personalization, enables data-driven decision making, and improves efficiency. In this final part, we will delve into the profound impact of AI on predictive analytics and customer retention…

The Benefits of AI in Marketing in GCC
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The Benefits of AI in Marketing in GCC

ByManoj Balakrishnan

Introduction Artificial Intelligence (AI) has become an integral part of various industries, revolutionizing the way businesses operate. One particular field where AI has made significant advancements is marketing. In the Gulf Cooperation Council (GCC) region, AI-powered marketing strategies are gaining momentum, enabling businesses to streamline their operations, enhance customer experiences, and drive growth. In this…